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How do we increase our income?
There’s several ways:

Cut expenses
Decrease rate of attrition
Charge more
Sell more

Cutting expenses
Cutting expenses is not really a solution. If you can cut expenses, you should do so in any case, but it shouldn’t really make more than a 20 – 30% difference. On our example, that means 2-3 licenses a month more, [...]

In the previous post, I discussed basic licensing models, and why we would want to go with monthly licenses. Lets discuss the details of recurring models.
When you sell software for a monthly fee, there are 2 possibilities:

No fixed term. Client stays as long as they require the service.
Fixed term contracts.

No fixed term overview
If we assume [...]

Ok, maybe not everybody… But everybody that publishes or distributes software needs to understand the inherent risks in their business.
As a software developer, this is obviously a problem I can relate to.  This is what I’d like to discuss in a bit more detail:

How are software sold. The easy way and the way that will [...]