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There’s a lot of hype about social media and using it for marketing. The two main platforms that are usually quoted would be Twitter and Facebook.

Facebook profiles is useless for marketing, but pages and PPC could be useful. Twitter however can give you huge ROI if you can avoid being eaten alive by it.

How do we increase our income?
There’s several ways:

Cut expenses
Decrease rate of attrition
Charge more
Sell more

Cutting expenses
Cutting expenses is not really a solution. If you can cut expenses, you should do so in any case, but it shouldn’t really make more than a 20 – 30% difference. On our example, that means 2-3 licenses a month more, [...]

In the previous post, I discussed basic licensing models, and why we would want to go with monthly licenses. Lets discuss the details of recurring models.
When you sell software for a monthly fee, there are 2 possibilities:

No fixed term. Client stays as long as they require the service.
Fixed term contracts.

No fixed term overview
If we assume [...]

Ok, maybe not everybody… But everybody that publishes or distributes software needs to understand the inherent risks in their business.
As a software developer, this is obviously a problem I can relate to.  This is what I’d like to discuss in a bit more detail:

How are software sold. The easy way and the way that will [...]